Post by account_disabled on Feb 25, 2024 10:22:52 GMT 4
If you have asked a communication agency or a digital marketing expert to take care of the online promotion of your company, you will almost certainly have heard of Buyer Personas . These are nothing more than the representations of potential customers obtained from the analysis of objective data from online and offline activities. It is not a whim of marketers but an operational necessity to create the most precise identikits possible from which to start a series of communication actions. Among the first questions that marketing professionals must ask the owner of a company is "what sector does he operate in?", this is because there are profound differences between B2B and B2C which substantially influence the strategic plan . Let's take a closer look: Similarities between B2B and B2C buyer personas B2B and B2C Sales: Different Buyer's Journeys B2B and B2C marketing: thoughtful or impulse purchase The importance of tone of voice in B2B communication Read also: " B2B and B2C: differentiated communication strategies " Similarities between.
B2B and B2C buyer personas Buyer Persona b2b and b2c Before analyzing the differences, let's try to understand what points in common we have between these two types of potential customers who are addressed by specific communication strategies. Let's start from the fact that all companies want to increase sales and nurture relationships with those who have already purchased the product/service. This is valid in both business to business and business to Macedonia WhatsApp Number List consumer. The resulting digital marketing activities, including the definition of Buyer Personas, are implemented with clear objectives . In both sectors it is important to collect information both on the web (analysis of website and social traffic, opening of newsletters, reviews and comments) and with analogue methods (interviews with customers, sales reports, targeted surveys). To have a precise identikit of who might buy you must not only focus on the quantity but, above all, on the quality of the data. Furthermore, the analysis work must be done from the perspective of a marketing strategy that will have to be implemented, so creating Buyer Personas must not be a mere technical exercise to show the customer that you know the topic.
Read also: " 5 techniques to generate B2B demand generation " B2B and B2C Sales: Different Buyer's Journeys When talking about Buyer Personas it is also necessary to bring up the concept of Buyer's Journey , i.e. the customer's journey from the moment he comes into contact with the company to the moment he makes the purchase. The path of a person looking for information on a product or service useful to their company is decidedly longer and/or slower than what each of us does when we have to buy objects for ourselves or our family. Buyer's Journeys take on similar characteristics when a user searches for information online for the purchase of goods that involve a significant budget or a particular responsibility (car, property, health products). We can summarize this concept by saying that the B2B Buyer's Journey is more complex.
B2B and B2C buyer personas Buyer Persona b2b and b2c Before analyzing the differences, let's try to understand what points in common we have between these two types of potential customers who are addressed by specific communication strategies. Let's start from the fact that all companies want to increase sales and nurture relationships with those who have already purchased the product/service. This is valid in both business to business and business to Macedonia WhatsApp Number List consumer. The resulting digital marketing activities, including the definition of Buyer Personas, are implemented with clear objectives . In both sectors it is important to collect information both on the web (analysis of website and social traffic, opening of newsletters, reviews and comments) and with analogue methods (interviews with customers, sales reports, targeted surveys). To have a precise identikit of who might buy you must not only focus on the quantity but, above all, on the quality of the data. Furthermore, the analysis work must be done from the perspective of a marketing strategy that will have to be implemented, so creating Buyer Personas must not be a mere technical exercise to show the customer that you know the topic.
Read also: " 5 techniques to generate B2B demand generation " B2B and B2C Sales: Different Buyer's Journeys When talking about Buyer Personas it is also necessary to bring up the concept of Buyer's Journey , i.e. the customer's journey from the moment he comes into contact with the company to the moment he makes the purchase. The path of a person looking for information on a product or service useful to their company is decidedly longer and/or slower than what each of us does when we have to buy objects for ourselves or our family. Buyer's Journeys take on similar characteristics when a user searches for information online for the purchase of goods that involve a significant budget or a particular responsibility (car, property, health products). We can summarize this concept by saying that the B2B Buyer's Journey is more complex.