Post by akabborakabbor on Feb 28, 2024 9:20:36 GMT 4
In recent years there has been a massive development of AI (Artificial Intelligence) in relation to the various areas of Digital Marketing . Most companies have understood that online communication strategies can no longer ignore technologies that exploit the characteristics and potential of modern systems based on digital data processing. Download our guide on optimizing a digital marketing campaign and discover the results obtained from our method! The spread of AI in marketing Artificial intelligence In essence, that phase in which AI is at the center of the main commercial processes has already begun .
The study carried out by the Blueshift company highlighted that, globally, 28% of Marketing Managers have already introduced brand awareness actions through AI platforms in order to promote their Chinese Student Phone Number List products and services. Furthermore, 26% of companies use these systems to optimize campaigns involving lead generation activities . Read also: B2B Lead Generation: the 5 best methods How to use AI Artificial intelligence How are the potential of AI exploited within Web and Digital Marketing strategies ? First of all, by supporting marketing experts to identify and get to know their users better, but also to make the most of contact opportunities.
The ultimate aim is to collect as many elements as possible , in addition to subsequent processing, to obtain highly personalized communications based on the target , thus intercepting the real needs of customers. Here then artificial intelligence allows for increasingly targeted and constant methods of interaction . Not only that: for companies' marketing departments there is the possibility of activating automated actions, based on the characteristics of the media, users and specific situations connected to the products and services offered.
The study carried out by the Blueshift company highlighted that, globally, 28% of Marketing Managers have already introduced brand awareness actions through AI platforms in order to promote their Chinese Student Phone Number List products and services. Furthermore, 26% of companies use these systems to optimize campaigns involving lead generation activities . Read also: B2B Lead Generation: the 5 best methods How to use AI Artificial intelligence How are the potential of AI exploited within Web and Digital Marketing strategies ? First of all, by supporting marketing experts to identify and get to know their users better, but also to make the most of contact opportunities.
The ultimate aim is to collect as many elements as possible , in addition to subsequent processing, to obtain highly personalized communications based on the target , thus intercepting the real needs of customers. Here then artificial intelligence allows for increasingly targeted and constant methods of interaction . Not only that: for companies' marketing departments there is the possibility of activating automated actions, based on the characteristics of the media, users and specific situations connected to the products and services offered.