Post by nadinenadine on Mar 4, 2024 13:20:23 GMT 4
Many times - again - I come across companies and professionals who slip into a well-rooted, yet wrong, belief. They believe that to communicate their authority they must adopt a sumptuous tone of voice and a language that seems to be playing hide and seek . Or they believe that professionalism requires a cold and detached tone of voice and a language that uses technicalities, neologisms, foreignisms. All those -isms that already speak clearly in their names: they are hysterisms . Speaking of foreignisms, I recommend you read the post Foreign words in the text: how to dance gracefully in this minefield . Table of Contents [ Close ] 1 People want simplicity and closeness 2 The advantages of simple writing 3 What is simple writing 4 How to write easier 5 The 4 missions of the simplest writing 6 12 tips to make writing easier 7 Writing simpler: a declaration of love and an act of courage People want simplicity and closeness Professionalism can also express itself if it brings people together. Authoritativeness can be better expressed with simplicity.
The real problem is that simple writing is the most difficult thing . For two reasons. The first reason is that writing simple does not mean trivializing the content or even the form, it does not mean playing on a lower level or losing value. Far from it, it means creating value . The second reason is that too often we have a wrong preconception : we believe that simple writing communicates little and/or is not capable of describing our personality. Nothing could be more misleading. Simplicity tells of a certain and sure presence , it embraces and expresses closeness: everything that people are looking for today. Even in digital. The advantages of simple writing Loan Phone Number List Whether you are a copywriter or a brand, you have a duty towards the people who will listen to you: you have to speak and write simpler . And you have to do it because the simple writing: it is inclusive. Speak to everyone, exclude no one it is democratic. No wicked gesture of authority or discrimination it doesn't ask for effort. She is there ready to be read, listened to and understood. And she does it without asking for that cognitive effort in exchange which always ends up generating anxiety or even anger in those who read us. welcomes.
It welcomes people, welcomes their emotions, sensations, fears, desires, fears and hopes we make ourselves understood, without cognitive effort, useless obstacles and tortuous roads that we will abandon clarifies, suggests, fills takes care of people generates trust. If I easily understand what you are telling me, I trust you she is empathetic . And, again, depending on the emotion the person feels: if the person is anxious, simple writing helps us reassure them if she is angry, it allows us to make ourselves understood and alleviate negative emotions. When we are aware of the simplicity necessary for writing, we are truly able to write for the user experience , for people, for the experience they will have and for their emotions. As Simon Sinek writes, start from the why to understand, make yourself understood, be inspired and inspired .
The real problem is that simple writing is the most difficult thing . For two reasons. The first reason is that writing simple does not mean trivializing the content or even the form, it does not mean playing on a lower level or losing value. Far from it, it means creating value . The second reason is that too often we have a wrong preconception : we believe that simple writing communicates little and/or is not capable of describing our personality. Nothing could be more misleading. Simplicity tells of a certain and sure presence , it embraces and expresses closeness: everything that people are looking for today. Even in digital. The advantages of simple writing Loan Phone Number List Whether you are a copywriter or a brand, you have a duty towards the people who will listen to you: you have to speak and write simpler . And you have to do it because the simple writing: it is inclusive. Speak to everyone, exclude no one it is democratic. No wicked gesture of authority or discrimination it doesn't ask for effort. She is there ready to be read, listened to and understood. And she does it without asking for that cognitive effort in exchange which always ends up generating anxiety or even anger in those who read us. welcomes.
It welcomes people, welcomes their emotions, sensations, fears, desires, fears and hopes we make ourselves understood, without cognitive effort, useless obstacles and tortuous roads that we will abandon clarifies, suggests, fills takes care of people generates trust. If I easily understand what you are telling me, I trust you she is empathetic . And, again, depending on the emotion the person feels: if the person is anxious, simple writing helps us reassure them if she is angry, it allows us to make ourselves understood and alleviate negative emotions. When we are aware of the simplicity necessary for writing, we are truly able to write for the user experience , for people, for the experience they will have and for their emotions. As Simon Sinek writes, start from the why to understand, make yourself understood, be inspired and inspired .